pablo PICASSO
"Eagle", 1954/1963
XEROX Print with Corporate Letter for Promotional Campaign, 8.5 x 11 in.
In 1963, Pablo Picasso’s drawing of an eagle/owl (originally done in 1954) was used by Xerox to promote its groundbreaking Xerox 914 copier, the first widely used plain-paper office photocopier.
Included letter mentions the campaign that famously asked:
“Which is the $2,800 Picasso? Which is the 5¢ Xerox copy?” — showing how accurate the new copier was.
Condition:
Near MINT- slight age toning to print/letter.
Provenance:
Private Collection, NY