"Andy Warhol’s Stable Gallery Announcement”, 1962

A fictional college students report made into Andy’s 1962 Stable Gallery exhibition announcement in which he handed out on Bleecker Street in New York City.

Warhol's 1962 Campbell's Soup Cans were the source of much debate among Lawrence Alloway's students at Bennington College that year. One student, Suzy Stanton, wrote a term paper titled "On Warhol's Campbell's Soup Can." The paper creates the fictional scenario of a studio visit with Warhol, including hypothetical conversations between 16 students and Warhol about his work and his relationship with soup. Alloway sent the paper to Warhol, who, according to Alloway, "was enthusiastic about it and reproduced it photo statically for use as an exhibition announcement put out by the Stable Gallery." The only identification of the work as an exhibition announcement is a gallery stamp with the dates of the show and Warhol's name on the back of the last page, 11 pages, 8.5 x 11 in.

MoMA- “Please Come to the Show:
Invftations and Evert Flyers from the MoMA Library”
https://www.moma.org/interactives/exhibitions/2013/please_come_show/

Warhol's first Pop exhibition in a New York gallery took place at the Stable from November 6 - 24, 1962. The show featured eighteen works by the artist, including Do It Yourself, Baseball, Marilyn Diptych, Gold Marilyn Monroe, 129 Die, Close Cover Before Striking, Red Elvis, Troy Donahue, Dance Diagram and Warhol's serial images of Campbell Soup Cans, Coke Bottles and Dollar Bills. Opening night guests were given specially made badges featuring an image of a Campbell's Soup Can attached to a red ribbon. According to Nathan Gluck, "he [Warhol] was just giving them out to everybody. There may have been a basket of them for people to take... But they're collector's items." Henry Geldzahler hosted a party in Warhol's honour after the opening, attended by "art world notables" and "cultural celebrities" such as Norman Mailer. The attention that Warhol's first NY Pop exhibition generated in the general press was commented upon in a review of the show by Michael Fried in Art International magazine.

Condition:
Excellent- Folded, slight age toning (see pics).
Provenance:
Private Collection, NY

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